JTJTs Advisory GroupLeadership · Strategy · Results

Books by Justin Thomas

Big questions. Practical systems.

HUMAN asks what is worth staying human for. The Cost of Success examines what ambition can quietly take. The Executive Standard turns intention into a daily operating discipline. The seven JTs Leadership Systems give leaders practical tools for the moments where clarity has to become action.

HUMAN · The Cost of Success · The Executive Standard · Seven leadership systems

HUMAN by Justin Thomas
New from Justin ThomasBuild the future. Stay human.
3Flagship books and journals
7Practical leadership systems
One voiceClarity, humanity, accountability, and action

Artificial Intelligence · Humanity · Connection

HUMAN

Being Human in a World That Is Becoming Less Human. A book about artificial intelligence, attention, empathy, courage, judgment, meaning, human connection, and the choices that should remain ours as technology accelerates.

Explore HUMAN and its 12-scene visual story ↗
HUMAN by Justin Thomas

Motivation · Ambition · Purpose

The Cost of Success

A personal-growth book about ambition, achievement, identity, purpose, burnout, relationships, and redefining success before the pursuit costs too much.

Discover The Cost of Success ↗
The Cost of Success by Justin Thomas

Decisions · Discipline · Results

The Executive Standard

A premium 90-day leadership journal for clearer decisions, difficult conversations, visible promises, honest reflection, stronger accountability, and consistent follow-through.

Explore The Executive Standard ↗
The Executive Standard by Justin Thomas

JTs Leadership Systems Collection

Seven systems built to be used.

Each title addresses one real leadership challenge. Choose the system that fits the moment in front of you or build the complete operating library for your team.

The Executive Meeting Journal in a premium leadership settingAvailable now
01

Meet with purpose. Leave with action.

The Executive Meeting Journal

A Practical System for Better Meetings, Clearer Decisions & Stronger Accountability

Turn leadership meetings into a disciplined operating rhythm for decisions, ownership, and follow-through.

Designed forExecutives, founders, chiefs of staff, and senior leadership teams
The 90-Day Leadership Planner in a premium leadership settingAvailable now
02

Lead the quarter. Build the leader.

The 90-Day Leadership Planner

A Quarterly System for Priorities, Accountability, Leadership Growth, and Results

Translate strategy into a practical 13-week cadence for priorities, commitments, reflection, and measurable movement.

Designed forExecutives, managers, operators, entrepreneurs, and rising leaders
The First-Time Manager Journal in a premium leadership settingAvailable now
03

Step into management with clarity and confidence.

The First-Time Manager Journal

A 90-Day Guide to Building Trust, Setting Standards, and Leading with Confidence

Give new managers a practical first-90-days system for trust, expectations, communication, coaching, and confidence.

Designed forNew managers, team leads, and leadership-development programs
The Difficult Conversations Workbook in a premium leadership settingAvailable now
04

Prepare with courage. Speak with clarity.

The Difficult Conversations Workbook

A Leadership Framework for Clarity, Courage, Accountability, and Trust

Prepare for high-stakes conversations with a structured framework that protects truth, dignity, accountability, and trust.

Designed forPeople leaders, HR partners, coaches, and executive teams
The Sales Leader’s Weekly Operating Journal in a premium leadership settingAvailable now
05

Lead the number. Build the system behind it.

The Sales Leader’s Weekly Operating Journal

A Practical System for Pipeline, Forecast, Coaching, Accountability, and Growth

Run the week with a disciplined sales leadership cadence connecting pipeline, forecast, coaching, accountability, and growth.

Designed forSales VPs, directors, frontline managers, and revenue teams
The Executive Offsite Workbook in a premium leadership settingAvailable now
06

Get out of the office. Get clear on what matters.

The Executive Offsite Workbook

A Strategic Planning System for Alignment, Decisions, Ownership, and Action

Design an executive offsite that surfaces tradeoffs, produces decisions, assigns ownership, and converts strategy into action.

Designed forFounders, executive teams, facilitators, and strategy leaders
The Customer Experience Leadership Workbook in a premium leadership settingAvailable now
07

Customers experience one company—not your org chart.

The Customer Experience Leadership Workbook

A Practical System for Trust, Handoffs, Service, Retention, and Growth

See the customer journey across teams, repair broken handoffs, improve service consistency, and connect trust to durable growth.

Designed forCustomer, service, success, product, operations, and executive leaders

Leadership teams and organizations

Do more than distribute books. Build the operating language behind results.

Pair the books with an executive offsite, manager cohort, keynote, workshop, or leadership-development program led by Justin Thomas.

Corporate, cohort, and bulk opportunities

Build a program around the work.

  • Curated book bundles by leadership level
  • Facilitated team discussions and workshops
  • Executive offsites and manager cohorts
  • Speaking and custom organizational programs
Request team options ↗

Created from experience in the seat

Justin Thomas

Justin Thomas is an executive operator, advisor, author, and founder of JTs Advisory Group. His writing connects leadership experience with questions about ambition, technology, humanity, judgment, and the standards we choose to repeat.