JTs Advisory GroupJustin Thomas · Founder & Executive AdvisorBook a private conversation

Fractional CRO · Revenue growth · GTM leadership

Senior revenue leadership when the business needs movement now.

A fractional CRO engagement gives companies direct access to experienced revenue leadership without waiting for a full-time executive hire. The work connects strategy to pipeline, sales execution, customer success, partnerships, forecasting, operating cadence and leadership accountability.

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Justin Thomas, fractional CRO and revenue growth advisor

Available nationwide · Virtual advisory worldwide

Practical support built around the real constraint

Build a revenue system leaders can actually run.

Revenue problems are rarely just sales problems. The work begins by finding the constraint across market, offer, pipeline, conversion, customer handoffs, management rhythm and accountability, then building the operating system required to move it.

  1. 01

    Clarify the revenue strategy, ICP, priorities and measurable growth targets.

  2. 02

    Build pipeline, forecasting and sales-management discipline leaders can trust.

  3. 03

    Align Sales, Service, Success, partnerships and operations around the customer lifecycle.

  4. 04

    Create an operating cadence that makes performance visible and accountability repeatable.

Related advisory services

Build the right support around the work.

JTs Advisory GroupExecutive ConsultingSenior-level support for strategy and consequential business decisions. →JTs Advisory GroupSales & GTM ConsultingFocused support for sales strategy, pipeline and GTM execution. →JTs Advisory GroupGTM & Customer TransformationConnect revenue growth to the full customer operating system. →JTs Advisory GroupLeadership AdvisorDevelop the executive judgment and operating rhythm behind the plan. →

Executive resources

Go deeper on the systems behind the work.

CEO & founder counselExecutive Advisory GuideUnderstand when outside counsel creates leverage and what strong advisory looks like →Growth operating systemGo-to-Market Transformation GuideConnect the customer lifecycle, revenue system, and operating model →Leadership operating rhythmExecutive Team Alignment GuideClarify priorities, decision rights, accountability, and executive movement →

Frequently asked questions

What leaders usually want to know.

  1. 01

    What does a fractional CRO do?
    A fractional CRO provides senior revenue leadership on a part-time or defined-engagement basis, connecting GTM strategy, sales execution, pipeline, forecasting, customer success, partnerships, operations and accountability.

  2. 02

    When does a fractional CRO make sense?
    It is often useful when growth has stalled, the revenue system is fragmented, a company is between executives, the founder is carrying too much of the GTM load, or the business needs senior operating leadership before committing to a full-time CRO.

  3. 03

    Can the work be remote?
    Yes. Fractional CRO and revenue advisory work can be delivered remotely across the United States and internationally, with in-person sessions when useful.

  4. 04

    Is this only sales consulting?
    No. Revenue leadership connects sales with marketing, customer success, service, partnerships, operations, pricing, forecasting and executive decision-making.

Private · Direct · Practical

Bring the real challenge.

The first conversation is complimentary and focused on the decision, opportunity, or constraint in front of you.

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